INNCO Seeking Global Communications Director


The International Network of Nicotine Consumer Organisations (INNCO) was formed in 2016 to represent people who use safer nicotine products. INNCO brings together the voices of more than 35 grassroots organisations to promote Tobacco Harm Reduction (THR) on the national, regional and global stage.

THR is a public health concept that respects individual autonomy, empowers people to make safer choices, and offers pragmatic solutions to combat toxic tobacco use. INNCO is committed to making People Who Use Safer Nicotine an integral part of tobacco control discussions worldwide, and to strengthening the voices of individual Member Organisations toward that goal.

Who We Are: INNCO promotes the rights and well-being of 98 million people worldwide who use safer nicotine alternatives to toxic tobacco. We seek to play a pivotal role in transforming the global conversation around safer nicotine policies and use, in order to reduce the number one cause of preventable death and disease. We are unrelenting advocates, fighting to change hearts and minds. We envision a just society in which the use and regulation of safer nicotine is grounded in evidence, compassion and human rights; a world where nicotine’s numerous health benefits – from smoking cessation to preventing Parkinson’s disease and alleviating many neurodiversity symptoms – are recognized and embraced by the public health community, policy makers and general public.

The Opportunity

This position resides in the Secretariat. The Secretariat promotes evidence-based global policies and supports a network of 40 Member Organizations and Affiliates in 35 countries. The Global Communications Director (GCD) will develop INNCO’s communications strategy for marketing, public voice and messaging, legacy and online media relations, brand management and communications with key stakeholders.

Under the GCD’s leadership, the secretariat will ignite our base into action, strengthen our collective capacity for social change, and promote our vision for the world as it should be: A world with far fewer tobacco-related deaths, and where people who use nicotine have a seat at the table (they deserve a voice in research and health policy decisions that affect them).

The ideal candidate is fully fluent in English, has some international experience, and is willing to travel up to 20% of time. He or she is a mid-level communications professional who has overseen strategy and narrative development in online and traditional media relations, and who has a track record of developing creative content. Experience in harm reduction is a plus (e.g., drug harm reduction). INNCO strongly encourages applications from people living in low- and middle-income countries.

Note: INNCO is a young but growing organization with limited funding. For now, this position is contractual with no benefits (until INNCO can garner additional funding). The annual salary for this full-time position is USD 45,000 to 60,000. All work-related travel expenses will be reimbursed, and some information technology expenses may be reimbursed, above and beyond that salary.

This is a full-time remote position, based in your current location.

The Communications Directors reports directly to the CEO. Her/his/their responsibilities include, but are not limited to, the following:


  • Develop a strong Communications Strategy to promote INNCO’s vision, mission, and values; the Strategy will include issue-based campaigns that frame INNCO’s agenda for multiple and diverse audiences
  • Work in close collaboration with the CEO and other colleagues on the Secretariat, leaders of INNCO Member Organizations and Affiliates, policy experts and researchers to unite INNCO behind the Communications Strategic Plan and its implementation
  • Hone and shape our organizational voice to establish INNCO’s subject matter expertise and serve as a strong driver of systemic change
  • Create and oversee INNCO’s marketing and brand management strategy, ensuring consistency of messages, images, and materials
  • Manage legacy media outreach (e.g., develop and disseminate Press Releases), and managed digital communications ensuring that INNCO uses a cutting-edge approach to social media and other emerging media channels and technologies
  • Oversee (and participate in as needed) proactive, rapid response and reactive media relations to maximize exposure in print, broadcast, and digital media channels
  • Build an ethical storytelling practice that cultivates the voices of people who use safer nicotine, and academic experts, to strengthen campaigns and garner organizational exposure, including leveraging relationships with influencers and amplifiers

Who You Are

  • A mid-level (5+ years) communications, public relations, or public affairs professional who has worked with an effective, visible advocacy organization or public policy campaign
  • Someone who understands the value of fully integrated evidence-based communications across all channels, online and offline
  • Committed to INNCO’s mission, passionate about the complex issues related to tobacco control and tobacco harm reduction, and understanding of how safer nicotine use is inextricably intertwined with a host of connected issues
  • A calculated risk-taker, able to create and operationalize innovative approaches to communications and advocacy in support of the organization’s mission
  • Good sense of humor; able to ask for help when help is needed; comfortable telling the CEO he’s wrong when he’s wrong; takes the work seriously but doesn’t take himself or herself seriously


Charles Gardner ( if you have any questions. To express interest in this role, please submit materials to Janet O’Brien ( All inquiries will be considered strictly confidential. Applications will be accepted through 30 June 2021.

INNCO is an Equal Opportunity Employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, personal appearance, family responsibility, political affiliation, or any other status protected by applicable law. Women, people of color, and people with disabilities are encouraged to apply.

INNCO is particularly interested in hiring people who have been adversely affected by the war on drugs or smoking, or who have a passion for, and experience in working on, either or both of those issues.