The New Nicotine Alliance (UK) is an independent, not-for-profit organisation, concerned with improving public health, through a greater understanding of “new” (ie. risk-reduced) nicotine products and their uses. NNAUK is currently seeking charitable status as a Charitable Incorporated Organisation (CIO) under UK Charity Commission rules.

The NNA developed from a group of individuals who - by themselves and through their links with leading smoking and tobacco researchers and policy analysts - have contributed in the lat two years to improving individual, organisational and public understanding of what is known as 'tobacco harm reduction'.

Part of the work of the NNA is to seek an effective regulatory environment for nicotine delivery devices which protects the public (ie safety) but also ensures availability of effective devices.