MOVE Malaysia is a consumer rights initiative established with the aim of getting the Malaysian vape industry regulated, creating awareness to the general public about vape, advocating vaping as a viable and healthier alternative to smoking and instilling proper vape etiquettes amongst vapers. MOVE is gearing up to concentrate its arguments on the innocence of nicotine to present to the Malaysian ministries responsible, global science is in favour of positive regulation of alternative nicotine products and their use in helping adults switch from smoking to safer alternatives.