TTHRA (TAIWAN TOBACCO HARM REDUCTION ASSOCIATION) was established in January 2019, which is the only Tobacco Harm Reduction consumer advocacy group in Taiwan. As a non-profit organization, TTHRA collects, analyzes, translates, and disseminates the latest news, research, and national data to educate public about THR and achieve the goal of proper regulation of THR products and Smoke-Free Taiwan 2040.