Joseph Magero is the Chairman of Campaign for Safer Alternatives (CASA), a pan-African organization that advocates for the adoption of tobacco harm reduction policies in Africa. As the unifying voice for consumer organizations, CASA promotes the exchange of information and potential actions to reduce exposure to tobacco-related harm.
Joseph has previously worked in the tobacco control arena for nearly a decade. His involvement entailed creating smoke-free environments, mandating bigger health warnings, making cigarettes more expensive as well as restricting advertising and marketing. He has since become an ardent tobacco harm reductionist, lobbying for the reduction of smoking-related diseases and mortality in Africa by advocating for reduced risk products for cigarette smokers.